Commercial Partnering

CBX delivered multi-year and multi-million-dollar revenue deals in 2018 to newly engaged partners. We were able to demonstrate the potential revenue models through tangible indicators, as well as the importance of strategic and global brand awareness investment. We are retained as commercial consultants to leading drivers in Formula E and in Formula 1, including Nico Hulkenberg and Jerome D’Ambrosio.

Sponsorship Activation

With over 10 years of experience in Formula 1 and global motorsport, delivering activations and client engagement for commercial partners, CBX has become a leader in the development of marketing activations and promotion across all industry sectors. We continue to innovate in design, manufacture, and user experience, all to increase engagement and brand experience for our commercial partners.


CBX leads with a strong vision of what it takes to deliver client hospitality beyond visitor expectations. We are renowned combining our experience to fine tune and polish every aspect of the customer experience to create 1st class experiences for our partners and their guests.

Event Production & Management

As event promoters we manage budgets in the high tens of millions of dollars. Our production values are never set below world class benchmarks and we only ever strive to “go beyond” our peer group in planning, management and delivery.

Marketing and Communications Strategy

We take pride in our ability to reach and engage current fans, develop and encourage new followers, and run campaigns with experienced media teams and outlets.